Loved by Families Across Australia & the UK

Natural Fabrics

Shipping Worldwide

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The Prudie & Primmie Story

We're an Australian-owned boutique baby and children's wear brand, creating thoughtfully designed, fuss-free clothing made for everyday life and every little adventure.

We believe your child's wardrobe should be versatile - from a coffee shop outing to a special occasion, our pieces are made to be worn, loved and lived in.

Founded by twin sisters, and drawn from the wide open spaces of the Australian countryside, Prudie & Primmie blends the freedom of country living with the ease of modern city life, grounded in an effortless, timeless elegance.

Loved by families across Australia, the UK and beyond, we hope you love Prudie & Primmie as much as we do.

We love seeing our pieces worn in real childhood moments...