Loved by Families Across Australia & the UK

Natural Fabrics

Designed in South Australia

The Prudie & Primmie Story

We're an Australian-owned boutique baby and children’s wear brand, creating thoughtfully designed, fuss-free clothing made for everyday life and every little adventure.

We believe your child's wardrobe should be versatile  - from a coffee shop outing to a special occasion, our pieces are made to be worn, loved and lived in.

Founded by twin sisters, and drawn from the wide open spaces of rural South Australia, Prudie & Primmie blends the freedom of country living with the ease of modern city life, grounded in an effortless, timeless elegance.

We hope you love Prudie & Primmie as much as we do.