Our Story

The Prudie & Primmie Story

Prudie & Primmie is an Australian owned, boutique baby and children's wear company specialising in high-quality clothing, made for the everyday and to be worn and loved by the cherished, adventurous child.

Founded by twin sisters Ali Gebhardt and Kate Webster, our story is born from the rich soil of South Australia's beautiful Fleurieu Peninsula, where we spent our childhood surrounded by the simple joys of farm life. We started Prudie & Primmie as a tribute to our dear mum, Prudence, who passed away in 2008, and the love and devotion she had for her family and her beloved horse, Primrose, 'Prim', who she raised from a foal.

Now, our lives have taken us on different paths, both raising young families. Kate has found her home in the bustling city of London, while Ali is nurturing her own piece of paradise on a farm in Mt Bryan, regional South Australia.

Inspired by the freedom country living offers young children, we believe busy little ones need to explore the world through play, wherever they might live. And these adventures need practical clothing. From an outing to the coffee shop, or that special occasion, all while looking smart. We know how important it is to have children's clothes that work across all aspects of their day. 

Our clothes are designed with love and embrace the adventure and curiosity of childhood.

We hope you love Prudie & Primmie as much as we do.

 

A Tribute

Growing up, we watched the adventures between Mum and Prim, from attending May School, the annual equestrian training camp, to three-day events, bringing home armfuls of blue ribbons each time.

Mum had farming and horses in her veins and balanced working the land while raising two busy girls.

Reflecting on her mindset of no fuss, not being afraid to get your hands dirty and wearing various hats of mother, wife, farmer, social coordinator, chef, and many more in between, we bring to you Prudie & Primmie.